¡Hola! Welcome to VITAL

We're on a mission to mainstream green, one routine at a time.

Our Story

Founder Laura Napoli

If we're to prevent the very worst impacts of global warming, environmental action must hit the mainstream, and quickly. But for many, the sustainable lifestyle can be hard to love. At least, it was for me. It was especially hard to find practical, low waste, and accessible reusable products that I loved enough to use every day -- and that I could trust.

Thus VITAL was born: A brand of quality, thoughtfully designed daily use products that minimize waste and keep Puerto Rico vibrant.

With your help, VITAL can be more than that. We aspire to become a movement of people who, with each purchase, send a simple message to polluting corporations:

"Do better."

Our Values

Low Waste

We endeavor to minimize waste in our products and practices. We punch above our weight and make the most out of every material, process, opportunity and failure.

Empathy. Always.

We understand where our customers, colleagues, suppliers, and other stakeholders are coming from. We're constantly thinking of the impacts of our words and actions on them.

Deeply Rooted

We embrace our Hispanic heritage and its cultures with respect. We are committed to the sustainability of the communities we operate in, especially our home base of San Juan, Puerto Rico.

Constructive Candor

We believe in giving and receiving thoughtful, direct feedback and engaging in respectful dialogue with our stakeholders and communities as powerful tools to fulfill VITAL’s mission.

Proud Strivers

We desperately want to succeed, motivated by the urgency of our mission. We believe VITAL can do immense good and put our whole hearts and brains into making sure it does.